Introduction

Branding

Not Your Average Meat has healthy, vegan options for plant-based diets that are easily accessible in local grocery stores. Pre-packaged sandwiches and easy-to-cook alternative meats put plant-based diets on the dinner table.

Challenge

Making a plant-based brand that is interesting and eye-catching while not shoving the vegan diet down a consumer’s throat.

Approach

To incorporate flora into a farm animal that is commonly consumed. Creating a sticker-type trademark can be used on packaging and advertisements and can also represent a price tag on certain items. Colors illustrate the condiments used on a typical American burger.

Those who follow plant-based diets or are looking for quick and easy meat alternatives can find our products in local grocery stores. Not Your Average Meat has ready-made meals for those who are looking for healthy meals.