Branding

Introduction

Graphis New Talent Annual 2022 Silver Award

Chevak Outdoor Wear is a functional and stylish brand that has apparel for all wintery activities. Our warm clothing cuts harsh winter winds and flatters all body types. Our apparel is trendy and fully functional at the right price point.

Challenge

To create a functional and stylish brand that cuts harsh winter winds so consumers can enjoy wintery activities without worrying about being frigid. Chevak must include stylish patterns and variety at a reasonable pricepoint to stand out.

Approach

Topographic map designs printed on puffer jackets stand out in the winter snow. Bison is a novelty of Chevak, Alaska, and represents abundance and manifestation. Incorporating the letter “C” and bison into the logo shows a morphological strategy and fits the brand agenda.

Audience

Those who participate in wintery hobbies such as camping in Alaska, or skiing, find our products to cut the harsh wind while producing impenetrable warmth. Consumers who want to look stylish while indulging in their hobbies find Chevak Outdoor Wear to be their go-to brand.